Booze, Baseball, and another "B"

Sunday, June 17, 2007

Powered Suit Dualis....

I knew I should have jetted off to Japan last week! The Nissan Gallery just recently wrapped up their display of the new SUV Dualis along with it's Powered Suit cousin, Dualis (image from IT Media).

The Powered Suit Dualis was designed by Shoji Kawamori, of Macross and Escaflowne fame (among many others), and had been on display from 5/23 through 6/13 at the Nissan Gallery in Ginza. The Nissan site for the Powered Suit has a ton of detail on it, though it is in Japanese, so I can't really speak to what it says.

Nissan is doing a great job pushing this new Dualis, as evidenced by their cool commercials for it, which feature the Powered Suit in action around Japan. How could you not want to buy a vehicle that is advertised as having the ability to turn into a giant robot? Seems like marketing gold to me. And with all the trouble car manufacturers are having (especially the domestics), it makes sense to pimp your products in cool ways, though superflous and obnoxious branding of the FantastiCar might be taking it a bit far.

If you're putting together the itinerary for your trip to Japan next week, you can find the Dualis at the Sony Building in Ginza. If you're not planning any Japan trips in the near future, you'll just have to whet your appetite with the cool commercials and Japanese website.

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  • Better quality quicktimes of the 3 huge commercials are over at

    Beyond awesome - where can I buy one of these??

    By Anonymous Anonymous, at 7/17/2007 9:30 PM  

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